Energie Genie.

Innovative A.I driven tech start-up.

Project Deliverables

  • Responsive logo design

  • Business card design

Energie Genie responsive logo design - Devine branding | Logo and brand design studio

Energie Genie are a Sussex based tech start-up that utilises AI to control energy usage for domestic and commercial properties. Packaged up in a compact device similar to a Google Nest, the Energie Genie is an innovative tool for the home and office to optimise energy costs.

Business owner Oliver and I had previously worked together on another identity project so it was great to hear from him again to create a responsive logo design for his newest business venture. Already familiar with my interpretation skill and minimal style, I was given a blank canvas with just 3 points of reference which where: Energie Genie, Connection and Battery.

The main objective of the logo design was to create an instantly recognisable logomark as it was this that would be on the product itself.

Energie Genie Responsive logo design - Devine branding | Logo and brand design studio
Energie Genie Responsive logo design rationale - Devine branding | Logo and brand design studio

Connection

Energie Genie Responsive logo design rationale - Devine branding | Logo and brand design studio

Property

Energie Genie Responsive logo design rationale - Devine branding | Logo and brand design studio

Battery

Energie Genie Responsive logo design variation - Devine branding | Logo and brand design studio
Energie Genie Responsive Business card design - Devine branding | Logo and brand design studio
Energie Genie Responsive logo design - Devine branding | Logo and brand design studio

Testimonial

“Mark has been an amazing help to us with setting up various brands, logos and product concepts over the last few years.
His attention to detail, politeness and workmanship is fantastic. Couldn't recommend him enough!”

Oliver Rees, Founder

Let’s connect.

If you have an idea, project or business that you think could use my help, let’s arrange a call.

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